Increase the open rate of the newsletter from 25% to 35%. It means we are doing something wrong in the early stages. Bad Objective: Achieve 50% increase in MRR. How to improve it: define what every word really means. Before we dive into how to create OKRs, lets walk through the difference between objectives, key results, and tasks. Let's take a look at a few of these product marketing OKR examples: (Note: We'll be specifically talking about SaaS (Software as a service) products in this article.) Key Result: Increase avg. Key Result #2: Invest an additional $500 million in research and development. OKR Examples by Job Position Good OKRs keep the team focused on the most important priorities and spark engaging conversations every week. If you aren't sure where to start with writing your OKRs, take a look at our OKR examples including company-wide examples, OKR examples for executives, and OKRs for specific departments in your organization. Key Result: Complete research in three territories to find potential acquisition opportunities. Objective 1: Become the choice of the customer in the MENA region. When your goals only contain top-levelmanagementinsights, you fail toalignthem to your employeesowngoals, reducingemployee engagement. So if youve completed at least 70% of your aspirational OKRs, consider it a success! Only if everyone understands the process, the team would consider that they have achieved a new level of transparency in the organization. A Product Developers Guide, How To Set Effective Sales Goals (With 5 Examples) 2023, 12 SMART HR Goal Examples for Every Company, Drive 1M organic traffic visitors to the blog by [date], Include at least seven internal links per blog post, Achieve 80-100 in SEO score per blog post, Include descriptive alt text for every static image and GIF per blog post, Audit current blog process every two weeks, Reduce feedback loops from department heads from five days to two days, Create a blog process dashboard to eliminate 100% of bottlenecks, Identify 10-15 common requests and build task templates, Decrease request backlog by 60% across all departments, Increase number of team team satisfaction score by 85% by the end of [date], Decrease one-off email requests in the shared inbox by 55%, Develop three video tutorials to reduce in-person training meetings, Identify one owner and three co-authors to optimize the wiki document, Decrease average time to approve department requests from three days to one day, Audit team calendar every two weeks for meeting relevancy, Increase on-time task completion rate from 60% to 90%, Build personal development plans with 100% of the team, Increase task success rate from 80% to 95%, Submit 5-8 training and coaching opportunities, Interview 30 customers every month to provide suggestions for improved use of products/services, Decrease product-related complaints from 45 to 20, Maintain a max 24-hour response time in the support queue, Defined documentation of 3 core responsibilities: Lead, Manager, and Specialist, Launch Support department growth plan and org structure by [date] (, Launch Lead and Manager certification and continued skill building/training by [date], Build one feedback loop dashboard between managers, leads, and squad members, Increase customer feedback rate from 8.9 to 9.9, Improve employee satisfaction score from 7.6 to 8.9, Launch squad reorganization plan by [date], Increase percentage of support tickets resolved per week from 60% to 80%, Find 30-50 volunteers across the organization to test features before launch, Decrease time to fix critical bugs in production from 24 hours to 16 hours, Audit QA testing every three weeks for efficiency, Pilot a test project in the first four months for individual feedback and results, Implement automated performance reporting by [quarter and year], Launch communication dashboard for all issues and risks by [quarter and year] (Check out these, Improve response time from 20 to ten minutes, Audit non-critical meetings on the team calendar every two weeks to determine if necessary, Hire four new events coordinators by the end of the quarter, Participate in 3-5 events training classes every two months, Set and track 8-10 individual contribution tasks by [date], Increase percentage of post-show engagement from 12% to 40%, Host training sessions for all on-site volunteers one month before the event, Generate 500K in sales pipeline from the event by [date], Create 5-7 monthly topics for high-level transparency, Collect 10-15 post-meeting surveys for evaluation, Increase participation rate from 70% to 90%, Source and test cloud-based software to launch in [date], Process policy changes from 24 hours to eight hours, Increase employee office satisfaction score from 7.8 to 9.8, Offer one new product option each quarter, Establish a reward point system for complimentary company swag, Implement quarterly training for facilities staff, Increase office satisfaction rating from 88% to 98%, Reduce spending on office supplies from 20% to 10%, Source and test 3-5 booking software with mobile capabilities, Evaluate current room usage to propose 5-8 solutions for workplace design and costs, Reduce booking conflicts from 20% to 12% by the end of the quarter, Decrease time spent on switching between inboxes and voicemails from 14% to 5%, Lower resolution time from 24 hours to ten hours, Create a knowledge base for 10-20 most common requests that can be resolved without creating a ticket, Offer one personalized training program for eligible team members, Offer two employees each month to shadow leadership team members, Host free education seminars for all team members every six weeks, Integrate all purchasing requests to cloud-based software by [date], Adjusting spending levels across all departments by 30% without sacrificing quality, Decrease contracts and payments uploading time from two hours to 30 minutes, Decrease time spent backtracking receipts and logs from two weeks to three days, Develop 5-7 training materials for HR coordinators to build interview skills, Create a 2-4 minute video for policy update and awareness, Source and launch one communication channel within the first 20 days in [date], Maintain employee retention rate above 80%, Create free and available 24/7/365 online professional programs for the top 10 roles, Source and implement one mobile-friendly software in the first 30 days of [date], Decrease average ticket response time via mobile from one hour to 15 minutes, Increase number of training videos and materials from one to four, Set, track, and manage pricing terms for top 3 critical business systems, Propose 3-5 target operating models to adopt by [date], Decrease monthly software spending from $10k to $5k, Bring software and application usage from 12 to three, Perform audits every four weeks to assess individual workloads and software usage, Improve operational efficiency from 78% to 89%, Propose 3-5 solutions for a mobile-first communication tool, Achieve a score of 90 in internal communications surveys, Increase goal completion rate from 74% to 89%, Meet with 10-15 team members for role-specific needs and issues, Create one data use plan and publish it in the first 30 days of [quarter], Increase approval turnaround from three days to one day, Create four levels to categorize request type, Develop new form agreements to launch by [date], Increase Net Promoter Score (NPS) from 30 to 45 or better, Source 3-5 marketing agencies for asset and messaging, Drop four public previews before the launch date, Write 15 blog posts to help promote the podcast, Gain 5,000 podcast subscribers in the first month of launch, Increase email newsletter open rates from 40% to 60%, Increase positive mentions from customers from 50 to 80, Send all hardware and application access within three days of their start date, Replace text-based manuals and guides with visual aids by [date], Implement onboarding dashboard to reduce overlap work from 12% to 5%, Offer 5-7 online courses for continued growth, Conduct role-specific training every eight weeks, Streamline all tasks and HR paperwork into one task list per role by [date], Determine one onboarding coordinator to oversee individual department onboarding activities, Perform testing interviews with ten key accounts, Increase speed of product bug resolution by 75%, Hire 2 UX designers and 3 product managers by [date], Perform six one-on-one product training sessions for new hires within 60 days of their start date, Evaluate 3-5 individual contributors going beyond their roles to improve processes and product, Host five Lunch and Learn sessions to showcase new features before launch late, Increase learning time with each department from 5% to 15%, Conduct five cross-functional knowledge sharing sessions, Publish three original brand stories every week, Create a templated creative collateral kit by [date], Audit assets every four weeks for necessary updates, Increase outreach activities from 20% to 40%, Convert influencers into affiliates from 8% to 20%, Interview ten current affiliates for feedback, Publish official criteria guide by [date], Increase score of automation tests from 75% to 89%, Data validation is completed within one hour after testing, Identify one lead in each department to gather communication feedback bi-weekly, Share the progress of unfinished and completed work two hours before the end of the workday, Reduce team meetings from twice a day to once a day without sacrificing quality, Maintain review response time of fewer than eight hours on every task, Create a Master Feature and Team Lead list by [date], Identify 5-7 categories of bug severity by [date], Conduct three request button tests each month, Increase Request Demo form submissions from 40% to 60%, Require one enterprise and one startup sales webinar participation per month, Collaborate with the product team to produce a knowledge wiki by [date], Increase customer satisfaction score from 50% to 89%, Implement 5-7 strategies for personal presentation plans for enterprise customers, Increase monthly leadership posts from 20 to 50, Increase audience impressions from 16,00 to 20,000, Maintain video content posts at 4 per week, Increase response rate to social media comments from 45% to 65%, Increase the number of Twitter mentions and replies from 2,000 to 4,000 by [date], Source 3-5 potential social media management tools by [date], Increase customer satisfaction score from 78 to 89, Hire two social content specialists by [date], Propose 2-4 strategies by [date] to promote and distribute content, Propose a financial plan for cost implementation and technology resources by [date], Identify five top roles to pilot a trial run by [date], Launch performance coaching program by [date], Interview 200 team members to gather learning opportunities feedback, Allocate 20 hours per T&L team member per month for training compliance, Achieve aweekly Employee Satisfaction Scoreof >8, Survey ten candidates and 100 new employees for improvements, Collaborate with the marketing and creative teams to reskin the most viewed brand collateral, Build ten sustainable sets for perpetual use, Develop training materials for equipment handling by [date], Partner with Recruiting team to fill four on-call videographer roles, Hire two editors and four video coordinators, Offer one training seminar for all team members every six weeks, Interview ten team members for feedback on the current process, Research top-performing and less-engaged video content to propose 3-6 writing strategies, Task = the tactics/activities to get there . Here are some examples to help you map your own goals. Even if you are confident in the solution, dont assume that its the best one. OKR Templates; OKR Examples; OKR Checklist; OKR Software; OKR COURSES / PROGRAM. Objective 2: Relaunch the company blog. Now, instead of constantly talking about the size of this gap, think how you would build the bridge over it: The answers to these questions will be the basis for your OKRs. Here are some examples of what OKR examples for information technology you could set. With real-world examples from our OKR experts. CEO OKR OBJECTIVE: Strengthen our corporate culture Key Results: Roll out a continuous two-way feedback loop via monthly surveys It helps create alignment and engagement around measurable goals. The team can measure if the clarity is achieved with the following Key Result: KR2: Reduce the % of resolved tasks being reopened by the owner for further iterations from 80% to 10%. Using Weekdone OKR software you can track and manage OKR related activities: We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. How to improve it: ask how are we going to get there?. For example, for this particular HR Objective you can start with improving communication: You need to create a habit of open communication every week so that both teams start relying on each other more and feeling more like being in the same boat. Check out these OKR examplesand tips for tracking key resultsfirst. If team managers specify what the payment is for and if there was a prior purchase from this contractor, it would save a lot of time for the financial department. Visit our Help Center for support. Decent Objective: Improve our digital presence to attract younger audiences. Increase data security. Q2-2021 Dispute Ratio. Key result 2: Conduct monthly pulse surveys to gauge employee sentiment. Read on to find out more about OKRs and take a look at some of the . Objective:. OKR Examples for Employee Engagement #2. This way we can get to know the customer better and vice versa. Get more paying customers. What if the procedure is simplified but the processing time hasnt changed? Product Management OKR examples 4. This OKR guide is divided into three parts. In one sentence: You complete a set of key results to achieve your objective. Plus, you will understand your clients decision-making process much better. Sara, the CEO of Company X, decides that she will "own" this OKR, since she has the most experience working with venture capital (VC) firms. Public Relations and Communications OKR Examples, Spekit uses ClickUp to track quarterly OKRs, 9 Types of Business Meetings You Need to Know About (and Why They Matter), 10 Free Incident Report Templates in ClickUp Docs, Word, and Excel, What is Resource Leveling? OKR examples. Key result (KR) Example: It quantifies the OKR's objective and breaks it into specific metrics that can be used to measure the achievement of the Objectives. When we were fixing the issues with reports in Google Analytics, we also noticed that our blog has a low visitor-to-signup conversion rate. If not, it will create barriers to project management and ultimately hurt a businesss success. Key results. Below is an Objective example to address the conclusions that came out of the marketing team discussion above. ClickUp takes goal-setting management a step further with a dedicated Goals in ClickUp featurehigh-level containers that break down yourobjectivesinto small,measurableTargets. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. OBJECTIVE: Launch the new product successfully. (Hint: this is where youll convert good OKRs to effective OKRs! Those ideas, projects, or plans are called Initiatives. Companies want to achieve 100% of their committed OKRs. Decent Objective: Adjust internal workflow to respond faster to customer needs. CRO OKR examples. Third-party reviews have more credibility than our own website messaging. To learn more about the fundamentals of OKRs, check out our detailed post on OKRs. This way, when team managers submit payment requests, they can specify the expense type for us, and we wouldnt need to spend extra time researching the background of every single document. We need to work on having better email communication that engages customers. Task success rate is the % of tasks that users complete correctly. Design beta version of product by Q3 FY 2017-18. OKR Examples for Payroll #8. Objective 1: Attract new visitors with the weekly newsletter. Key Result 2: Ensure with marketing team conducts at least 30 customer development interviews Key Result 3: Review 10 usage videos and summarise it internally Objective - Improve Our Testing Procedures Key Result 1: Implement test driven development in 3 new development teams Key Result 2: Increase unit test coverage to 75% of code Improve information management procedures by the end of [quarter and year], Launch a successful and exciting company swag program for office and remote employees, Implement a successful online conference room reservation system by [quarter and year], Streamline all departmental operation requests into ticketing system for management and tracking, Implement a purchasing management process, Maintain accurate record-keeping at all times, Strengthen the communication for employee policy updates, Offer development programs to help all team members reach their career goals, Align internal department communications, Deliver on strategic initiatives and activities, Successfully launch podcast campaign in [year and quarter], Improve customer retention and customer lifetime value (CLV). We've assembled 20 road-tested OKRs that can inspire you as you implement an OKR framework within your business. Sorry, there were no results found for . Sure,Googleand tons of other businesses useOKRsto manage theircompany goals. The purpose of OKR goal-setting is to change and improve your business situation. ), Youve most likely seen this OKR formula: . Now lets say, weve had a run at those questions, and here are the answers: When you are drafting an Objective, start by defining a problem you want to solve, and then try to phrase your highest impact idea. This way you can build trust and create an environment for different pieces of information to connect and produce great ideas. Following these 4 stages would help build an effective product, and ultimately build an effective team that delivers. OKRs (Objectives and Key Results) is a method of setting goals and communicating them throughout the organization. What are we trying to impact with this campaign? Here are OKR examples for various departments: OKR examples for CEOs Because OKRs are used to align all teams with an organization's top goals, your entire company's OKRs are only as effective as the ones you set at the very top. How to improve it: Ask what are we doing this for?. Create helpful and informative blog articles, Optimize every blog posts SEO (Search Engine Optimization), Implement company-wide creative requests process, Create a Creative Learning Wiki as a single source of truth for all creative team members, Enhance the capabilities and training of the Customer Sucess team members, Assist our customers as an inside voice to guarantee that their input drives company outcomes, Provide the team with the support needed to succeed and achieve company-wide goals, Create a set standard for training to promote career development and growth, Efficient monitoring of Support consistency with performance measures, Maximize the efficiency of the support team to respond to customers with urgency and optimism 24/7/365, Reduce the number of Customer-Reported bug tasks after major launches, Implement Agile management across the engineering team, Improve the response rate for critical bugs in testing, Host a successful in-person industry conference in [year], Grow and align the entire organization through monthly company meetings. People dont seem to know how to work together effectively and they tend to avoid team meetings and dont ever take a proactive approach to solve problems. Need a simple and free tool for your team to track OKRs? OBJECTIVE: Build Strong Relationships with Forrester and Gartner, OBJECTIVE: Launch a New Customer Community, OBJECTIVE: Make our community known by industry experts and thought leaders. Survey backend, frontend and data devs to develop 5 new metrics. Instead of a cascading approach, the process isbi-directional theOKR setting processincludes everyone in the company! Click on the Goal name within a ClickUp task to jump to the Goals page. Target stability of 99.5% in the first 4 weeks after implementation. Knowing about misalignment and continuous struggles in cross-functional communication, you need to narrow down the problems that you can solve this quarter. Here are some HR OKR examples to get you started: Objective 1: Improve employee retention rates by 50% by the end of Q4. 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Most important priorities and spark engaging conversations every week takes goal-setting management a step with... Complete research in three territories to find potential acquisition opportunities can get know. A dedicated goals in ClickUp featurehigh-level containers that break down yourobjectivesinto small, measurableTargets key...
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